Positioning when the category is still being defined

Thoughts on curiosity, shared definitions, and communicating emerging technology.

This is a placeholder for an essay about explaining a product when the language around it is still taking shape.

The category problem

How do you introduce something new when customers do not yet share a stable definition of the category?

What changes when the story begins with a familiar tension instead of an unfamiliar label?

How can positioning create clarity without pretending the market has already settled?